We make brands impossible to ignore.
Independent creative studio for brands that refuse to blend in.
Start a projectConventional agencies create conventional brands.
We create the ones people remember.
01 / Selected work
Projects that refuse
to look familiar.
Distinctive isn’t a style.
It’s a business advantage.
When a brand looks familiar, it gets treated like everybody else. We build the visual and verbal systems that make the right people stop, remember, and choose you.
What we do
Four disciplines. One point of view. Built to make brands recognizable at a glance and defensible over time.
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Positioning that gives the business a sharper place to stand — and a clearer reason to be chosen.
- Brand positioning
- Audience and category intelligence
- Naming and verbal identity
- Creative platform
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Identity systems that hold at billboard scale and business-card scale — without losing their edge.
- Logotypes and marks
- Type and color systems
- Art direction principles
- Brand guidelines
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Ideas that leave the deck and hit the street — launches, films, and spaces people actually remember.
- Campaign platforms
- Film and photographic direction
- Spatial and event design
- OOH and print
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Interfaces and motion systems where the brand doesn’t just appear — it behaves.
- Digital product design
- Motion identity
- Web experiences
- Social systems
Alejandra Salazar — Founder & Creative Director
02 / The studio
Founder-led.
Built for higher ambition.
SALAZAR is an independent creative studio founded by Alejandra Salazar. We work with a small number of brands at a time — the ones who already know that looking like the category is a liability.
Strategy, identity, campaigns, digital. One team, one point of view, no handoffs into a black box.
Selected clients
- Casa Roca
- Hotel Otro
- Banco Sur
- Nómada
- Lumen
- Palma
- Círculo